Minduo

Mental-wellness apps in Spanish-speaking markets are largely translated afterthoughts: English products with Spanish subtitles, generic meditation libraries and no personalisation. Minduo wanted the opposite: a natively Spanish product where an AI coach adapts to the individual, a structured 21-session programme replaces an unstructured content dump, and mental wellness is paired with physical exercise. It also had to feel like a native mobile app while remaining instantly accessible on the web, and had to be fast enough that a five-minute daily habit is never interrupted by a loading screen.

1. 01

   Designed the platform around a structured, cyclical 21-session curriculum so users follow a programme with a beginning and an outcome, rather than browsing an infinite content library.

2. 02

   Built a 24/7 conversational AI coach that carries context between sessions, so guidance reflects the user’s history, mood entries and progress instead of restarting each time.

3. 03

   Integrated guided audio delivery and voice-led sessions for sleep, night-time anxiety and breathing practice, plus guided physical-exercise routines that complement the mental training.

4. 04

   Implemented an onboarding assessment that establishes a baseline and personalises the programme path from day one.

5. 05

   Delivered a Progressive Web App so the product installs to the home screen and behaves like a native app without app-store friction, while remaining fully indexable and shareable.

6. 06

   Engineered a Redis caching and queue layer so session content, streaks and coach context resolve instantly even under concurrent load.

7. 07

   Built the entire experience natively in Spanish: copy, tone, content and voice, with an internationalisation framework ready for additional locales.

8. 08

   Implemented a trial-to-subscription funnel with lifecycle messaging designed around habit formation and retention.

Every layer designed, built and operated for this system to run in production.

1. 01

   Onboarding & Baseline Assessment

   Intake questionnaire establishing sleep quality, anxiety levels and goals; personalises the path.

2. 02

   21-Session Guided Programme

   Cyclical structured training with progression logic, unlocks and completion tracking.

3. 03

   24/7 AI Personal Coach

   Context-aware conversational coaching with memory of the user’s history and progress.

4. 04

   Sleep & Night-Anxiety Training

   Targeted guided sessions for falling asleep, waking cycles and evening anxiety.

5. 05

   Guided Exercise Routines

   Movement and breathing routines paired to the mental-wellness curriculum.

6. 06

   Audio & Voice Player

   Background-capable guided audio with resume, offline caching and session tracking.

7. 07

   Habit & Streak Engine

   Daily streaks, reminders and micro-goals engineered for five-minute daily adherence.

8. 08

   Mood & Progress Tracking

   Self-reported check-ins visualised over time against programme milestones.

9. 09

   Subscription & Trial Management

   Free-trial handling, plan upgrades, renewals, cancellations and dunning.

10. 10

    Push & Lifecycle Notifications

    Behavioural nudges timed to the user’s routine and session schedule.

11. 11

    Content Management

    Admin tooling for session content, scripts, audio assets and programme configuration.

12. 12

    Analytics & Retention Dashboard

    Activation, session completion, streak retention and conversion funnels.

• 01

  A natively Spanish wellness product rather than a translated one: content, coach persona and tone built for the market from the start.

• 02

  Structured 21-session programme design that gives users a completion goal, materially improving adherence over open-ended content libraries.

• 03

  AI coach with persistent context, so the product improves in usefulness the longer a user stays.

• 04

  PWA delivery removing app-store dependency for launch while keeping a native-feeling experience.

• 05

  Redis-backed performance so a five-minute daily habit is never blocked by latency.

• For users: measurable improvement in sleep and anxiety through a short, structured daily practice.

• For the business: a subscription product with a built-in retention mechanic and a clear multi-locale expansion path.