Effilearn

Effilearn needed three things that usually come from three different vendors: a customised LMS for course delivery, a dynamic marketing website that their team could update without a developer, and automated learner support, because a growing course catalogue was generating repetitive Q&A that a small team could not answer at volume. All three had to run reliably at several thousand requests a day.

1. 01

   Built a customised LMS covering course structure, content delivery, enrolment, progress tracking and assessments.

2. 02

   Delivered a dynamic, content-managed website so courses, pricing and landing pages are editable by the client’s own team.

3. 03

   Integrated an AI chatbot for Q&A automation, resolving repetitive learner queries about courses, content, enrolment and logistics without human intervention.

4. 04

   Engineered caching and query optimisation to sustain 7,000 - 8,000 daily requests comfortably.

5. 05

   Implemented SEO-ready dynamic pages so the course catalogue itself drives organic acquisition.

6. 06

   Delivered the full engagement inside a four-month window.

Every layer designed, built and operated for this system to run in production.

1. 01

   Course Management

   Course creation, modules, lessons, media content and publishing workflow.

2. 02

   Enrolment & Learner Records

   Registration, enrolment, access control and learner progress tracking.

3. 03

   Content Delivery

   Video, document and interactive content delivery with progress checkpoints.

4. 04

   Assessments

   Quizzes, submissions and evaluation with result reporting.

5. 05

   Dynamic Website & CMS

   Client-editable pages, course listings, landing pages and blog.

6. 06

   AI Q&A Chatbot

   Automated resolution of learner and prospect queries with escalation fallback.

7. 07

   Payments & Access

   Course purchase and access provisioning.

8. 08

   Admin & Reporting

   Enrolment, engagement and completion analytics.

• 01

  Three deliverables: LMS, dynamic website and AI chatbot, consolidated under one vendor and one timeline.

• 02

  Stable performance at 7,000 - 8,000 requests per day.

• 03

  Repetitive learner support automated, freeing the client’s team for high-value work.

• 04

  Delivered end to end within approximately four months.

• For the client: a complete learning business in one platform, with support cost structurally reduced by automation.