Product Platform
GoYelo
Wedding RSVP Booking & Guest Operations Platform
End-to-end wedding management: digital invites, RSVP tracking, WhatsApp automation, travel, rooms and venue check-in
The problem
A large wedding is an operations problem disguised as a celebration. Hundreds of guests, multiple functions with different invite lists, travel documents arriving late, room allocations changing hourly, and a planning team running the whole thing from personal WhatsApp numbers that get blocked for bulk sending at exactly the wrong moment. GoYelo needed a platform that consolidates guest data, event-wise access, RSVPs, communication, travel, rooming, check-in and on-ground support into one command centre, with compliant, deliverable messaging that does not collapse under volume.
How we built it
9 decisionsBuilt a single master guest list with import, de-duplication, validation and grouping by family, side, priority and event access, establishing one source of truth before any invitation goes out.
Implemented event-wise invite mapping so each guest is authorised only for the functions they are invited to, with secure guest authentication on the invitation link.
Integrated the official WhatsApp Business Cloud API with an approved template gallery, replacing personal numbers with a compliant, high-deliverability channel that does not get blocked.
Built automated RSVP monitoring with scheduled reminders, follow-up sequences, delivery and read receipts, and exportable RSVP data for planning teams.
Delivered guest-side travel document collection: flight details, tickets and ID uploads, routed straight to the reception and logistics teams in real time.
Created the rooming and hotel-reception module covering allocation, early check-in requests, concierge requests and occupancy visibility.
Built the live operations desk: venue check-in queues, incident and SOS routing, team assignment and real-time arrival tracking.
Engineered a smart routing layer that filters routine guest activity, auto-handles the majority, scores urgency and escalates only what genuinely needs a human, with full guest history attached.
Delivered a planner command centre with live counters for confirmed, pending and needs-action guests across every module.
System architecture
10 layersEvery layer designed, built and operated for this system to run in production.
Web Platform
Next.js, TypeScript, React, responsive planner and guest interfaces
Guest Mobile Experience
React Native / mobile-optimised web app for guest-side interactions
Backend
Node.js service layer with modular domain services per operational area
Database
Document and relational data stores for guest, event, RSVP and operations entities
Queues & Real-Time
Redis with job queues for broadcast dispatch, reminders and real-time dashboard updates
Messaging
WhatsApp Business Cloud API with Meta-approved templates; SMS and transactional email fallbacks
File Storage
Cloud object storage with signed URLs for tickets, IDs and travel documents
Security
Guest link authentication, event-scoped authorisation, PII protection and access auditing
Infrastructure & DevOps
Containerised deployment, CI/CD pipelines, monitoring and alerting
Analytics
Delivery rates, RSVP funnel, pending-action tracking and operational load metrics
What was delivered
14 modules- 01
Wedding Setup & Configuration
Wedding profile, function calendar, access rules and team roles configured from day one.
- 02
Smart Guest List Management
Import, validate, de-duplicate and group guests by family, side, priority and event access.
- 03
Event-Wise Invite Mapping
Per-function guest authorisation with secure link-based guest authentication.
- 04
Digital Invitations
Branded digital invites delivered per function with tracked delivery.
- 05
Automated RSVP Tracking
Real-time response capture, live counters, reminder automation and RSVP export.
- 06
WhatsApp Broadcast Engine
Approved template gallery, guest-group targeting, scheduled sends, delivery and response tracking.
- 07
Multi-Channel Communication
Email, SMS, WhatsApp and in-app messaging from one communication plan.
- 08
Travel & Document Collection
Flight details, ticket processing, ID uploads and pickup requirements from the guest device.
- 09
Rooming & Hotel Reception
Room allocation, early check-in handling, concierge requests and occupancy dashboards.
- 10
Venue Check-In
On-ground arrival capture, attendance tracking and queue management.
- 11
SOS & Incident Desk
Guest assistance requests with urgency scoring and team assignment.
- 12
Smart Routing & Automation
Noise filtering, auto-assignment, urgency scoring and human-escalation queue.
- 13
Guest Mobile Experience
Schedules, RSVP submission, document upload, event information and updates on any device.
- 14
Planner Command Centre
Live operational dashboard across RSVP, access, travel, rooms and support.
Outcomes
5 resultsWedding communication moved off personal WhatsApp numbers onto a compliant business channel, removing the single most common point of failure in high-volume wedding operations.
Proof of delivery and response for every message, replacing screenshot-and-call-log verification.
Event-access mapping that prevents the classic wrong-guest-at-the-wrong-function failure.
Travel documents and IDs collected ahead of time instead of arriving hours before the event.
A live operations desk giving planners a single screen for arrivals, rooms, requests and incidents on event day.
Value delivered
For planners: dramatically reduced manual chasing and a defensible operational record.
For hosts and couples: confidence that no guest falls through a gap.
For the business: a repeatable operations platform positioned for planners, venues and hospitality groups.
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